Sometimes people are able to see that their processes are at maturity level 0 or 1, but the processes should be at levels 3, 4, or 5. The process owner for these new processes has to "surf the maturity model," if you will, as the organization grows from level 0 to 1 to 2 to 3. The key component of this "surfing," for me, is that the "surfer" knows the organization needs to move up 2, 3 or more maturity levels, but others don't necessarily see even the next maturity level.