itSMF Fusion 2009: Planning Business Manager and Customer ITIL Induction

Malcom Fry gave this talk.  He is really funny and an engaging speaker.  His talk overlapped with the previous day's "IT Strategy--the Key to Getting Executive Support."  Here are some random notes from his talk:

  • you can aim for 100% uptime, even though you won't hit it.  how would you feel if airlines said they would only crash 0.1% of the time?
  • there is a strong overlap between "customers" and "users".  Malcolm Fry called this "cUStomERS" (i.e. the word "user" is in the word "customer")
  • Customers might agree to service levels but users fill out surveys.
  • IT support groups can also be customers
  • Customers must be involved on day 1 of a service management effort
  • Understanding the culture helps, e.g. a manufacturing company called incident management "defect management"

When talking with customers about service management you should have

  • example service portfolio
  • service catalog
  • SLA examples
  • service request examples
  • example customer reports

This helps the customer understand what you're talking about.
His steps for rolling out an IT strategy are

  1. identify IT Service Management policy
  2. prepare policy document/marketing brochure
  3. identify customers, IT teams, and users
  4. develope ITIL induction presentation
  5. Contact customers to set up presentation
  6. Present
  7. Act, then repeat steps 3-7
  8. Summary report
  9. Build implementation plan
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